Local Seo

Search Engine Marketing

Dominate the above-the-fold (ATF) content of relevant search results and get found by millions of prospects across the web. Begin your search engine marketing campaign today with help from ESL Internet Marketing Agency -- your trusted search engine marketing company in the United States.

What is SEM and Why It’s a Great Investment

Outpace the Competition and Grow Your Business

In today’s increasingly competitive digital world, search engines have become an indispensable utility across industries and institutions, including digital marketing, healthcare, education and eCommerce. Search engines are customer service tools that allow online users to locate diverse information on the internet, including news, blog posts and brand offerings, and make informed decisions. Additionally, they serve as a powerful marketing platform for industry players to expand their online reach and increase brand awareness.

Anyone with a website can leverage search engines to promote their products and services and connect with key stakeholders. You have most likely learned about search engines in your search engine optimization (SEO) strategies, but you may not be familiar with their role in search engine marketing.

Ready to start your SEM advertising campaign? Our search engine marketing agency explainsn the significance of search engines in SEM and how your business can use them to speed up your customers’ buying process. Learn more about search engine advertising and improve your marketing effectiveness in no time!

What Are Search Engines?

Search engines are a software system designed to carry out systematic online searches and deliver the best possible results based on the users’ search query. As a business owner, your goal is to ensure search engines can find your website for it to show up and rank high in pertinent search engine results pages (SERPs).

Search engines have three significant functions:

1. Crawl

Search engines use their own web crawlers or search engine spiders to scour billions of pages on the internet and find new and updated content, such as web pages, videos, PDF files and images. Search engine spiders fetch a few websites and follow the links on these pages to find new URLs.

2. Index

In this phase, search engines store and organize the content based on the keywords, data, recency and user engagement.The new URLs found in the crawling process are indexed in a massive database called Caffeine to be retrieved when the content on the URL matches an online user’s search query.

3. Rank

Search engines categorize web pages and rank them based on relevance to provide the most useful search results to online users. The higher your website ranks on SERPs, the greater your search visibility and significance to the query.

There are numerous search engines on the market that are set as a default with website browsers. These include Google, Bing, Yahoo, Baidu, DuckDuckGo, Yandex, Swisscows, CC Search, StartPage and Search Encrypt. Here’s a closer look at the search engine market share worldwide:

Data by Pew Research Center shows that 1 in 4 online users or about 33 million U.S. adults use search engines to perform internet research every day. Individuals and organizations use these search engines for various reasons, including research, shopping, brand promotion and entertainment. For businesses, search engines serve as a useful platform for gathering data, staying up to date with news and trends, keeping track of competition and marketing. They provide search advertising opportunities that help marketers gain higher search visibility and close sales faster than through SEO alone.

Search engine advertising is key to improving your digital presence and securing better brand recognition. Most companies, however, dive into search engine marketing without fully understanding what is SEM. Some are even oblivious of the numerous SEM advertising channels available in the market. As a result, only a few marketers reap the benefits of search engine marketing solutions.

Let our search engine marketing company show you the nitty-gritty of paid search engine marketing. Read on and let’s get started with your SEM digital marketing campaign.

What Is Search Engine Marketing?

Studies show that approximately 81 percent of consumers perform online research and spend an average of 79 days gathering information about a product or service before making a big purchase. This means the majority of online users have high purchasing intent.

Search engine advertising is one of the most cost-efficient ways to connect your brand with high- converting customers and increase your revenue. SEM advertising allows you to take advantage of consumers’ online behavior and position your ads precisely when they are looking for your brand offerings and are ready to purchase.

SEM is a pay-per-click (PPC) advertising strategy used to increase the visibility of your website in SERPs and reach customers at every stage of the buying cycle. Our search engine marketing experts bid on keywords to optimize your ad performance, increase your Quality Score and bring more traffic and conversions to your landing pages. Quality Score is a metric used by search engines to determine your paid search ads' quality and relevance. The better you are at meeting your prospects’ needs, the less search engines will charge you for every ad click and conversion.

Still on the fence about investing in local search engine optimization services? You shouldn’t be. These are the benefits of local SEO:

  • Stronger local community outreach
  • Optimized Google My Business listing
  • High-authority local business citations
  • Multi-channel local digital marketing campaigns
  • Higher local SEO ranking
  • More targeted website traffic
  • More phone calls and site inquiries from prospective clients
  • Increased sales revenue
  • Repeat business from loyal customers
  • More foot traffic
  • Credible online reputation
  • Enhanced Google Maps visibility
  • Reduced advertising costs
  • Increased trustworthiness and market authority
Ready to chat about how our local SEO services can grow your business? Reach out to one of our local SEO experts and let’s talk about which local SEO packages fit your online needs.

What are local SEO ranking factors?

Expand Your Market Reach and Gain Consumer Trust

Google My Business is a free marketing tool powered by Google that allows marketers to manage how their brand information is presented on Google Search and Google Maps. Your Google My Business page shows valuable business details – such as your company’s NAP, hours of operation, website link and customer reviews – to assist potential customers with their online search.

Why should you prioritize Google My Business SEO?

Google My Business optimization is a crucial aspect of local SEO marketing. Your Google My Business page serves as one of the local SEO ranking factors, which dictate your online success. By claiming your Google My Business listing, you allow search engines to verify your brand’s existence and authenticity.

Here are more reasons you need to include Google My Business optimization in your local SEO marketing efforts:

  • Build brand recognition
  • Provide accurate business information
  • Drive customer engagement
  • Boost your online credibility
  • Tap into potential revenue
  • Gain customer trust
  • Increase your chances of getting in the Google Local 3 Pack
  • Drive qualified leads and traffic
  • More foot traffic
  • Get targeted exposure
  • Post important news and updates
  • Manage your reputation
Google My Business SEO is one of the surefire ways to help your brand earn credibility and clicks to your website. Take advantage of our Google My Business optimization service and entice more users to visit your online store and physical location.
Discover how our Google My Business agency can streamline your GMB SEO and overall local SEO optimization.

ESL’s Local SEO Services

Rank High in Search Results and Increase Your Conversions

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Local SEO Audit

Our local SEO agency performs a thorough local SEO audit to determine your current local SEO ranking, gain actionable insights and build your local SEO checklist. We check your NAP visibility, identify your geographical location and service areas and examine your Google My Business listing. To complete your local SEO strategy, our local SEO experts also conduct Google My Business page audit, review analysis, landing page audit, local citations analysis, competitor benchmarking and organic link and penalty analysis.

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Keyword Research & Strategy

Amplify your local reach and attract targeted audience segments with strategic local SEO marketing services. We perform extensive keyword research and analysis to identify geo-specific, industry-related keywords and organize them by search intent. Once our local SEO experts have mapped out your search terms, we create a local SEO guide to help you develop locally-themed website content. Our local SEO consultant also provides you with a keyword ranking report, which you can check any time to monitor your rankings.

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Google My Business SEO

Manage your Google My Business locations and ensure your brand information is complete and up-to-date with help from our Google My Business experts. Our Google My Business services include GMB SEO and Bing and Yahoo Local optimization. We ensure that these business profiles carry over the same brand identity and are optimized for your target location or service area. Our Google My Business experts also audit your business information across the web to give you the best possible, error-free local presence.

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E-Commerce SEO

Studies show approximately 50 percent of consumers perform a mobile search before making shopping decisions. Get the best local SEO services and connect your brand with modern consumers within your local community. Our local digital marketing agency claims and optimizes your business profile across Google My Business locations, leverages geo-targeted content and keywords, builds your local business citations and manages your online reviews.

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On-Page Optimization

Is your website optimized for your target location? ESL’s local search engine optimization services cover on-page optimization to ensure your site ranks high in your service area. We optimize your homepage and metadata with geo-specific keywords, create service, city and industry pages, set up social media signals and implement local SEO best practices throughout your website. Our local SEO company also applies local business schema to your web pages to make it easier for search engines to understand your brand offerings and target locations.

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Franchise SEO

Does your business serve multiple locations across the city or state? Ensure brand consistency and success across your service locations with ESL’s local SEO marketing services. We list your different Google My Business locations in top industry directories, optimize your local citations, use location-based keywords and promote local franchise reviews on your website and social media profiles. Our local SEO marketing company strikes a balance between your local landing pages and corporate website to increase your site visits and conversions.

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Link Building

Invest in affordable local SEO services and expand your digital footprint. As one of the best local SEO companies, we ensure search engines find an accurate representation of your business across the web. Our SEO service company creates hyperlocal SEO landing pages, builds your local SEO citations, leverages keywords with high domain relevancy and launches email outreach campaigns. We follow GMB SEO and local link building best practices to attract links that deliver the most value to your business.

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Business Citation Management

Local SEO citations serve as a reference of your business name and address on another website. At ESL, our Google My Business experts leverage high-quality third-party sites to build local citations for your business. We add your brand to second-tier local business directories, such as Angie’s List, FourSquare, MojoPages and Yelp. Our local SEO company also researches niche directories based on your industry and submits your business information to gain maximum control of your online representation

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Online Reputation Management (ORM)

Online reviews can provide positive proof about your company and help increase customer trust. Studies show 88 percent of consumers consult online reviews before they purchase local services. Protect your brand image and turn customer reviews into marketing opportunities with help from our local digital marketing agency. Our local SEO marketing company implements an effective online review acquisition strategy and provides recommendations on the best software for customer review marketing to help you get online reviews from your best customers.

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Content Writing

Create and publish engaging local SEO content and capture your target audience’s interest. Our local SEO firm comprises a team of experienced content specialists and industry experts who work closely together to create a useful local SEO guide for your content marketing. Our local business SEO services include keyword research and optimization, guest blogging and local site content optimization. We create enticing, relevant titles and produce quality content to drive more traffic to your website.

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Conversion Rate Optimization (CRO)

Let our local digital marketing company manage your local business SEO services and gain better local rankings. Whether you need help with creating service and city pages, improving your website’s mobile-friendliness or completing your local SEO checklist, our local search engine optimization company can help you. We employ a targeted local search engine optimization service to drive more high-quality sales calls to your locations and improve your conversion rate month-over-month (MoM).

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Nextdoor Local Business Advertising

Don’t know how to market your local business on Nextdoor? Our local SEO agency’s local search service focuses on building your Nextdoor reputation and community. We optimize your Nextdoor business profile, engage with your local community, ensure your brand information is accurate and track your campaign metrics. These local SEO solutions allow us to spot areas you can improve your standings in and perform necessary actions to connect your brand with the people in your target locations.

How Local SEO Services Drives Lead Generation

Make Your Brand Name More Recognizable

Expand Your Market Reach and Gain Consumer Trust

Several elements go into creating and executing a successful marketing plan, including lead generation and local search service. Lead generation serves as the lifeblood of your business. Without a steady stream of qualified leads, your business will struggle to make sales and expand. Local SEO, on the other hand, acts as a funnel that drives prospects into your websites.

Local business SEO services, such as local citations service and Google My Business optimization service, complement your lead generation efforts by increasing your brand awareness and driving organic traffic to your website. The more people in your community can see your website, the higher your chances of acquiring clicks and converting them into potential clients.

Using local SEO marketing services to acquire leads also opens opportunities for:

  • Building your local search citations
  • Gathering online reviews
  • Participating in appropriate social networks
  • Creating expert content
  • Troubleshooting any visibility problems
  • Penetrating a strategic local market
  • Ranking for business-related keywords
  • Converting page visitors into leads and sales

A Junto survey revealed that 57 percent of business-to-business (B2B) marketers consider local digital marketing services among the most effective ways to generate leads. If done right, a local search engine optimization service can drive a 14.6 percent conversion rate. Propel your online success with growth-driven local SEO solutions

Local SEO Tips for Lead Generation

Don’t know which local search engine optimization service to employ in boosting your lead generation efforts? Fine-tune your Google local SEO efforts with these local SEO tips from the best local SEO companies:

  • Perform a regular local SEO audit
  • Build out city pages
  • Dominate “near me” searches
  • Create content clusters
  • Optimize your site for mobile
  • Create an SEO strategy
  • Know your audience
  • Identify geo-specific keywords for content
  • optimization
  • Monitor your local SEO ranking
  • Keep your sitemap up to date
  • Fix internal and external broken links
  • Build a backlink strategy
  • Partner with a trusted Google My Business agency

If all else fails, choosing a top local SEO company to manage your local digital marketing services is a smart move to reach your local audience and gain new leads.

Create a robust online presence and maximize the opportunities to attract and close leads with Thrive’s local digital marketing services. Schedule a consultation with our local SEO firm to find out how our affordable local SEO services can improve your lead generation strategies.

Why ESL’s Local SEO Services Are Better Than the Rest

Succeed in a Saturated Online Marketplace

Mastering how to do local SEO requires years of experience and training to produce profitable results. At ESL, we understand that juggling business operations while boosting local SEO citations and working on other local SEO marketing tactics could take a toll on your productivity and sanity. That is why our local SEO company is here to take the extra tasks off your shoulders.

Here’s what you can expect from our online local SEO company:

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Affordable Local SEO Services

According to statistics, 42 percent of consumers use search engines as their primary tool to find local business information. Make sure your site is immediately found with our affordable local SEO solutions. Our local SEO consultant analyzes your existing online presence to create local SEO packages that deliver a high return on investment (ROI).

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Google Analytics Reports

Our local digital marketing company uses Google Analytics to track your local SEO performance, identify visibility issues and provide data-driven local SEO tips to bolster your campaign results. We monitor and measure your local organic search metrics, such as website traffic, click-through rates (CTR), bounce rate, page views and average session duration.

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Video Summary

When working with ESL on your local SEO campaign, you get regular detailed reports and records you can check anytime to track your local search engine optimization effectiveness. Your dedicated local SEO specialist reviews your monthly local SEO improvements and objectives. Our local digital marketing agency also provides you with a task report detailing what we've worked on. This way, you stay on top of any updates and changes on your local search service.

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Expert Consultations

Our local SEO firm schedules regular consultations with your in-house representatives to talk about your monthly campaign results and brainstorm any additional local citations service, Google My Business optimization service or local SEO solutions we need to implement. Your local SEO specialist is available by phone or email at any time in case you have anything to discuss. The more contact we have with you, the better we’ll be able to achieve your objectives.

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Local Digital Marketing Services

An experienced online local SEO company understands that local SEO for small business is just one of the many aspects of reaching your target customers. To market and advertise effectively, you need to take a holistic approach to local digital marketing. At ESL, we provide comprehensive local digital marketing services to boost your market potential. Whether you need Google My Business services, local citations service, pay-per-click (PPC) advertising or social media marketing solutions, our local digital marketing company has got you covered!

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Local SEO Guide

Understanding what is local search optimization can be difficult, especially if you don’t have a basic knowledge of SEO and online marketing. As a local SEO service provider, we ensure all our clients understand the details of their local SEO campaigns. Our local SEO consultant creates a thorough local SEO guide and publishes blogs and case studies regularly to familiarize yourself with the different local digital marketing concepts.

How To Choose the Best Local SEO Company

Entrust Your Digital Success to the Experts

Are you having a hard time evaluating the local SEO agencies in your area? Finding the right online local SEO company to manage your Google My Business services and other local digital marketing processes takes significant time and careful thinking and planning.

These are the top considerations to help you narrow down your list of the best local SEO companies: